Client
Charles Ifergan Salon
location
Chicago, Illinois USA
type of business
Service
Product
projects
Branding
Website design
Social media templates
Print marketing
Iconography
Patterning
Digital marketing
Packaging design
Signage
THEIR MISSION
Bring effortless French hair to the midwest chic, but keep it in the family
Charles Ifergan Salons, with three locations in Chicago, have been around since the late 70s, started by it’s namesake, Charles. Fast-forward 40 years and his children are taking over the brand and it was in need of a refresh to connect to it’s clientele. Effortless French beauty with a hint of midwestern cool girl were the brand blueprint to follow. A brand new website combined with a bright, new social media presence to email blasts and a fresh new newsletter rounded out the digital portfolio. All stationery for the salon including loyalty cards and all in-salon marketing materials were given a major facelift, too. A very dated packaging line was completely reworked and is due to launch in winter 2023.
from the CLIENT…
“I met Jennifer when we first decided to rebrand our salon and hair care line and she has been nothing but exceptional in all aspects of the project. Her visual execution of our brand direction has been perfect and consistent from the start as we design the various elements of our business which includes but is not limited to paper marketing material (price lists, business cards, etc), our digital assets (website, email and mobile app design) and our retail product line.
Jennifer has always been timely with her work and explains the rationale behind her decisions which provides further insight into future projects. I know for a FACT we would not be where we are today without her!”
PHILIPPE IFERGAN
Director of Brand & Product Innovation
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