Armed with 20 years in the fashion buying industry, Vickie has an eye for what looks nice. She also has an ethos of sourcing directly from the artisan and telling their story as well as sourcing items which are ethically made. Combine this with a passion for India and all things pattern, she set out to create her own line of loungewear, homewares and accessories. With this came a branding challenge to keep it as pared down as her items – clean teal, grey and white became the colour palette as well as the use of hand-drawn patterns and illustrations which further instills her ethos of “ethical, beautiful, handmade” across her lines.