The Home Organisation came to me looking for a rebrand. Their growing clientele was looking for more of an upscale and interior-design led look rather than the homemade look of the current brand. With this in mind, we pared down the colour palette and introduced more sophisticated font pairings. Photography style and selecting became a big task to get the right look and feel when paired with the branding system. Their presence on social media strives to be continuous so Instagram grid and story templates were made to help educate as well as share projects. Also to help tell the story of the various services and elements that go with each, an icon system was created. Lastly, an email newsletter, The Fold, was designed with categoried templates and a wordmark to go along.