Client
Vivi & Grace
location
New York, NY USA
type of business
Service
Product
projects
Branding
Logo design
Packaging design
Social media templates
Iconography
Patterning
Stationery
THEIR MISSION
create clean skincare products for pre and post-natal mothers they can feel safe about for themselves and their babies.
New mum Jennifer had a problem – there were no clean beauty products to help pre-natal and post-natal skin. With a background of 20 years in the beauty industry she took matters into her own hands and created Vivi and Grace. With clean ingredients and with clean branding her business was created. It celebrated motherhood and a little self-indulgence for the new millennial moms who expect more from their skincare products. A beauty-based logo with upbeat packaging design and a colour palette to match were essential.
from the CLIENT…
“I highly recommend and love working with Jen. I've worked with Jen over the past decade while we were both at L'Oreal and more recently on personal projects and at my new company. She's one of my go-to- creative resources for several reasons: 1/ she has fantastic, upscale design aesthetic, and a keen eye for modern beauty 2/ timely & responsible and always collaborative with feedback and 3/ strategic thinker - she can do creative on one piece and understand how it translates into other facets of branding - be it logo, website, social or photography. I've been in beauty & consumer marketing for over 20 years, and am an extremely particular about what I want, and Jen always delivers!”
JENNIFER HWANG
Founder
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